Graphic design is an intimidating subject for many Internet
entrepreneurs. However,
most of us must learn some basic
design techniques to avoid the high costs of hiring a
professional graphics designer.
You can create your own graphics that can look just as nice
as some of the professionally created graphics for a fraction
of the cost.
In order to create your graphics, you will need to invest in a
good graphics program. You don’t have to spend hundreds
of dollars on a fancy graphics design software. Paint Shop
Pro is a wonderful graphics program and is the only program
you’ll need to design professional looking graphics. You can
download a free 30-day trial and register the software for
only $99. http://www.jasc.com/download_4.asp
The first and probably most important graphic technique we’re
going to discuss is text. This is probably what you will use the
most. Not just any text, but text to be used with your logo,
banners or page titles.
When you’re ready to begin, open Paint Shop Pro and click on
“File” then “New” and type in a width and height for your image.
Make sure your “Image Type” is set to 24-bit and select your
background color. You can leave the other settings at their
defaults. Make sure you give yourself a large enough space to
work with, as you can reduce it later.
Your first step will be to select a good font. Depending upon
the effect I want to achieve, I use one of three different fonts;
Impact, Verdana, or Arial Black. If you don’t have these fonts
installed on your computer, you can find them here:
http://www.microsoft.com ypography/fontpack/default.htm
The first text effect we will be creating will display your text in
a large font size with a drop shadow effect. This drop shadow
effect can also be used with any other images you create.
Your first step will be to select your text color. To change the
foreground and background colors, double click on the top
and bottom color squares on the right. Your text will be
displayed in the color within the top box, which is the
foreground color. For this example, I will be using a light
color as my foreground color.
Once you’ve selected your text color, click on the text tool on
the left side (It looks like a capital “A”). This will launch your
text window. Select your font and text size from the drop
down menu and type in your text. I will be using “Impact”
bold, size 24. Make sure you select “Antialias” and “Floating”
then click “OK.”
Antialias will smooth out all of the rough edges of your text
and blend it in with your background color. You will use the
Antialias setting with various graphic tools when designing
your graphics, so it is important to remember its function.
You will now see your text with, what looks like, marching ants
around it. If you’d like to move your text, click and hold your
left mouse button to drag your text to your desired position.
With your text still selected (with marching ants), at the top of
the screen, go to “Image” then “Effects” then “Drop Shadow.”
This will launch the “Drop Shadow” window. Your image will be
viewable with the drop shadow in the little window at the right.
You can try different settings until you achieve the shadow
effect you desire.
Another text effect that is popular will display your text in a
graduated color effect. Your text can be displayed with a dark
color at the top and gradually get lighter or just the opposite.
To achieve this effect, the foreground (top box) color must first
be set to white. Next, click on the text tool and follow the same
procedure for displaying your text. You should now see your
text displayed as “marching ants,” only with no color. Now
you’ll need to select a dark color for your foreground color and
a light color for your background color.
